LAND ROVER TAKES ON THE WORLD OF FILM WITH THE LAUNCH OF ‘BEING HENRY’

Film trailer available to download at www.media.helloevoque.com
Interactive film available to play at www.helloevoque.com/beinghenry

• Land Rover releases its first ever fully interactive online film starring actor Leo Fitzpatrick from ‘The Wire’
• Award winning director Nick Gordon directs ‘choose your own adventure’ film about choices to showcase exciting new levels of personalisation for latest Land Rover model, the Range Rover Evoque
• A fun, lateral and innovative way to talk to consumers about choices, ‘Being Henry’ is the latest offering from the Range Rover Evoque Pulse of the City project

Gaydon, Warwickshire, 5 May 2011 - Today Land Rover will push the boundaries of its traditional customer communication with the latest offering from its Range Rover Evoque Pulse of the City project; an interactive Hollywood inspired film about choices.

Filmed in Los Angeles and unprecedented in scope and creativity, ‘Being Henry’ is a fun, interactive and engaging film that brings to life the unparalleled variety of options available with the Range Rover Evoque.  Just like the car has been developed to stand out from the crowd, the film presents the consumer with a number of unexpected and exhilarating adventures to engage with, inviting them into the urban world of the Pulse of the City.

Based on the original ‘choose your own adventure’ style of storytelling but bringing this concept into the digital age, the film takes the consumer on a wild journey through a city in which they play the role of god and consequently decide the outcome of the stories main character.  With nine different storylines and 32 unique endings the variety of choices and diverse consequences that occur ultimately result in the creation of the consumers ‘subconscious’ perfect Range Rover Evoque.

The story begins with its hero Henry, an everyman-type character who has to make various decisions during his journey that lead him into different realities.   It is made immediately apparent to the consumer that they are in control of how Henry carries out his day and via a voiceover that guides them through the film they are presented with a number of life changing choices.  Will they choose to shoot rats with Granny? Or lead Henry to be kidnapped then tortured with a harpoon gun?

Cleverly, the film takes the choices that the consumer makes on behalf of Henry and translates them seamlessly into their perfect Evoque. Through subtle colour, situational and emotional references the film effectively takes elements of the consumers personality and uses them to present them with their fully personalised car.

Nick Gordon, the film’s director comments ‘I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally & creatively engage rather than be purely driven by technology. As a director I want to explore interactive pieces that are also filmic. Range Rover's commitment to one of the most adventurous collaborations I have ever been part of has been incredible, 'Being Henry' and has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers’.

The Range Rover Evoque offers more personalisation choices than any other Land Rover, with a huge numbers of options in terms of interior packs, body and roof colour combinations, wheels and enhancement accessories, as well as the fact that there are three models (Pure, Dynamic, Prestige) that can come in either Coupe or 5-door versions.

Customers can tailor their Range Rover Evoque with a tempting array of design, trim and technology options, so that each car meets its customer’s own taste and lifestyle.  The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board.

The Range Rover Evoque will go on-sale in September priced from £27,955. For more information please visit your local Land Rover dealership.

JAGUAR LAND ROVER INAUGURATES NEW VEHICLE ASSEMBLY PLANT IN PUNE INDIA

Jaguar Land Rover today officially opens its first assembly plant in India. 

The facility at Pune in the Maharashtra region of India, will assemble Land Rover Freelander 2 vehicles supplied in Complete Knock Down (CKD) form from Jaguar Land Rover's Halewood manufacturing plant in Liverpool, UK.

The inauguration ceremony was led by Carl-Peter Forster, Chief Executive Officer and MD of Tata Motors and Dr Ralf Speth, Chief Executive Officer of Jaguar Land Rover.

Mr Carl-Peter Forster, said: "Today marks a significant step in our growth strategy for the Indian market. The opening of this plant demonstrates close co-operation between the parent company Tata Motors and Jaguar Land Rover and we are keen to develop this further."

Dr Ralf Speth, said: "Jaguar Land Rover is delighted to have officially opened our first assembly facility in India. We are excited about the prospect of assembling cars in Pune for the Indian market where we have achieved significant growth since we opened our first showroom in 2009. It is a great time to be expanding our operation in India due to the increasing demand for luxury products and the strength of the Indian economy."

The facility in Pune will be subject to Jaguar Land Rover's mainstream launch quality processes and will be overseen by experienced manufacturing and quality managers who have moved to India from the UK.
The award winning Freelander 2 is available in India in two variants, the TD4 SE Automatic and the SD4 HSE Automatic. The prices start at Rupees 33.89 Lacs (ex-showroom price in Mumbai, pre-octroi).
Jaguar and Land Rover's acclaimed vehicles are well known around the world. Jaguar has become one of the world’s leading producers of beautiful fast cars. Land Rover produces the world's most versatile all-terrain vehicles, combining refined luxury with a true breadth of capability.

The exciting new range of premium luxury vehicles available for the Indian market includes the Jaguar XJ, XF,and XK, the Land Rover Freelander 2, Discovery 4, Range Rover Sport and Range Rover.

NEW RANGE ROVER EVOQUE ON PARADE AT 2011 ROYAL WINDSOR HORSE SHOW• The Range Rover Evoque to appear at Royal Windsor Horse Show: Evoque Coupe and 5-door will form centrepiece of Land Rover display at the major equestrian event this week (11 to 15 May).

• A major Land Rover presence at the show: Land Rover continues as main sponsor and official vehicle supplier to the show.

• Full range of Land Rover models on display: full model range presented in dedicated display area, with Land Rover Experience offering visitors the chance to be driven over an off-road course.

• Land Rover trophy: to be contested by teams in the Royal Navy Field Gun Run in the Windsor Castle Royal Tattoo (12 to 15 May). Land Rover is an associate sponsor of the evening music and fireworks spectacular.

The new Range Rover Evoque will enjoy its first formal public presentation in the UK since the beginning of the year, when it goes on display this week at the 2011 Royal Windsor Horse Show, where Land Rover will be continuing its long-established support to the Event as principle sponsor and official vehicle supplier.

Colin Green, managing director Land Rover UK said: “The Royal Windsor Horse Show is a perfect arena for Land Rover to demonstrate that the new Evoque is every bit as countryside-capable as it is street-smart. We value our long association with the show and believe it provides us with a great opportunity to bring Evoque – and its sister models in the Land Rover stable – to the attention of thousands of potential customers.”

Voted the most exciting car of 2011 by What Car?, the Range Rover Evoque Coupe and 5-door models will form the centrepiece of a dedicated Land Rover display close to the entrance to the Royal Windsor showground. They will be joined by the full Land Rover model range with Defender, Freelander 2, Discovery 4, Range Rover and Range Rover Sport vehicles all on view.

Furthermore, Land Rover Experience will be on hand to give visitors a taste of legendary Land Rover performance over a specially constructed off-road course.

In its capacity as official vehicle supplier, Land Rover will also be providing transport for officials, medics and vets throughout the show.

The Royal Windsor Horse Show is a hugely popular attraction, with more than 3,000 horses competing in showing classes, international show jumping events and the Land Rover International Driving Grand Prix. Taking place from 11 to 15 May in Windsor Castle’s Home Park, it enjoys Royal patronage, with the HM The Queen foremost among the thousands of visitors. As well as the horsemanship, the show offers a wide range of other attractions on-site, including the Royal Windsor Food and Drink Festival.

Land Rover is also an associate sponsor of the Windsor Castle Royal Tattoo, a military and music spectacular which takes place against the backdrop of the historic castle on the Thursday, Friday, Saturday and Sunday evenings of the show. This year the Company will again be providing a trophy for the famous Royal Navy Field Gun Run, which will be contested through heats each evening to a final on the Sunday night.

Land Rover celebrates production of the 250,000th Freelander 2


Land Rover employees at the Company's Halewood manufacturing plant in Merseyside are today celebrating an important milestone achievement - the production of the 250,000th Freelander 2.

Production of the Freelander 2 began in 2007 and today, the plant's 250,000th Freelander 2 will be driven off of the line. Land Rover is also celebrating a growing demand for Halewood's award winning model as retail sales for the popular model are up 22%, year to date (Apr 2010 – Feb 2011) compared with the same 11 month period in 2009/2010.

The 250,000th vehicle is a 2.2 litre TD4 Diesel GS in Fuji White and is destined for a customer who lives in Scotland.

Halewood operations director Richard Else, commented: "This milestone achievement and the increasing sales for Freelander 2 highlights just how important this vehicle is, not just to Halewood but also for the regional and UK economy - around 70% of Freelanders produced at Halewood are exported overseas. I'd like to thank our flexible and highly skilled workforce and congratulate the Halewood team on this superb achievement."

The 2011 Freelander 2 is available with either 2WD or 4WD and a refined 2.2 litre diesel engine offering two power outputs – the 190hp SD4 and the 150hp TD4. With class-leading on and off-road performance, featuring Terrain ResponseTM, a premium cabin, improved fuel economy and an affordable cost of ownership the Freelander 2 is now on-sale available from £21,995 on the road.

Barretts Land Rover