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01 September 2011

Land Rover Defender

  • Land Rover DC100 investigates the potential future direction of the iconic Defender
  • Demonstrates the future of Land Rover capability and versatility
  • Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
  • Land Rover confirms its intention to launch a new Defender in 2015
The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.

Land Rover also confirms today, that production of a new Defender is intended for 2015.

Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Roversaid:"Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide.  This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."

John Edwards, Global Brand Director, Land Roveradded: "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. 

We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

The Land Rover DC100 concept builds upon the essential elements of the car's character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at  09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.


Barretts Land Rover


Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

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18 August 2011

Cleanest Ever Defender

 
 
New Diesel Engine Powers The Cleanest Ever Defender For 2012

  • New, 2.2-litre diesel engine with DPF meets EU5
  • New "S" and "SE" option packs
  • Five new individual option packs
  • New gloss black Saw Tooth alloy wheel option
  • New plain black pickup hood option
A new EU5 2.2-litre diesel engine replaces the EU4 2.4-litre diesel for 2011, bringing new levels of performance and refinement to the Defender for 2012. The smaller capacity engine delivers the same power, torque and economy as its outgoing sister but makes this the cleanest Land Rover Defender yet produced. In EU5 markets, the new engine comes with a diesel particulate filter (DPF) to ensure the lowest possible levels of regulated emissions.

Following a major upgrade in 2007 which included a new facia and six-speed manual transmission, the Defender's specification has been further improved for 2012. In addition to the existing 'S' and 'SE' trim levels, there are five new option packs, new alloy wheels, ventilated discs on all variants and a number of detail improvements to the interior. Three speed-limiting options will also be offered to fleet users wanting to gain more effective control of fuel costs.

The Defender can trace its roots back to 1948 and during that period Land Rovers have earned a reputation as the most rugged and versatile off-road vehicles in the world. Since 2002, the Defender has consistently sold an average of 25,000 units a year worldwide. Retail and utility customers, armed forces and NGOs in over 100 countries believe that the Defender's off-road ability, durability and towing capability are still head and shoulders above the competition. Such a unique combination of attributes explains why this legendary vehicle commands such exceptionally high standards of customer loyalty.

"The substantial improvements to the Defender in 2007 transformed its on-road refinement and comfort whilst extending its legendary capability off-road for which Defender is synonymous. With the introduction of the new 2.2-litre diesel engine and five option packs, the Defender for 2012 now offers greater customer choice than ever before," said John Edwards, Land Rover Global Brand Director.


Smaller, cleaner diesel engine for 2012

The new EU5 2.2-litre diesel engine replaces the EU4 2.4-litre diesel while matching it for power, torque and fuel consumption. A new, full acoustic engine cover replaces the previous splash cover, reducing radiated engine noise and improving driving refinement. Meeting EU5 regulations, the engine delivers lower levels of the regulated emissions,NOx,COand HC thanks to an improved combustion system and sophisticated engine management system. In EU5 markets, particulate matter has been reduced to EU5 levels with a diesel particulate filter (DPF).

Despite the smaller capacity and reduced emissions, the new engine produces the same power, 122PS@3,500rpm and torque, 360Nm@2,000rpm, as the outgoing 2.4-litre engine. Performance remains similar too, with a 0-60mph time of 14.7 seconds as before, though the top speed has been raised to 90mph compared to 82mph for the previous version. CO2 emissions on the combined cycle are consistent at 266g/km for the 90 and 295g/km for the 110 and 130.

The GFT MT 82 six-speed gearbox has been retained for 2012 with its excellent ratio spread, high top gear for cruising and enhanced low-speed crawl capability. The lower first gear offers low crawl speed making towing on-road and off-road much easier. The low-down engine torque also helps in-gear acceleration and the tall sixth gear ensures excellent real-world cruising, refinement and fuel economy. Ground gears in both the gearbox and transfer box help contribute to the refinement of the transmission.


Interiors move up a notch

In addition to the 'S' and 'SE' trim levels, five new option packs have been introduced to the Defender for 2012 to offer more bespoke combinations including, for the first time, part leather seats and leather steering wheel across the model range. The option packs comprise of the following:

Comfort Pack- Air conditioning, CD Player with auxiliary input and convenience pack.

Exterior Pack- Brunel grille and headlamp surrounds, body coloured roof, wheel arches and side runners.

Interior Pack- Carpeted floors, high line cubby, part leather seats and leather steering wheel. Rear stowage net is included in Station Wagons and Hard Tops and the roof appointment pack is included in 90 Hard Tops.

Leather Pack-Part leather seats and leather steering wheel are available on all body styles for the first time.

Off-Road Pack- ABS, heavy duty rim and MTR tyre, tow ball and under-ride protection bar.

In response to customer feedback, a plain black Pick Up hood will now be available as an option whilst a plain beige hood will be introduced for the 110 Double Cab Pick Up. Both options are in addition to existing styles.

Further enhancements for 2012 include the addition of tinted glass on all models and the option of part leather seats. A new gloss black, Saw Tooth alloy wheel with MTR tyre is also being introduced as an option on Station Wagon and Hard Top body styles.


The Defender's facia is based on a single, large moulding supported on a robust steel rail to help eliminate squeaks and rattles. The instruments provide clear, concise information to the driver, and details like all-LED instrument illumination help ensure high standards of reliability. Versatile stowage shelves are conveniently located for both the driver and passenger and two console options are available: a practical open-tray design that keeps contents to hand and a large, lidded design that provides an impressive 14-litres of stowage.

A powerful heating and ventilation system is designed to cope with the most extreme climates and features aluminium plate and fin heat exchangers to deliver impressive performance.

Tall front seats are designed to improve maximum back support and head restraint ergonomics in the most demanding driving conditions and there are robust, supportive second row seats too. 110 Station Wagon and 130 Crew Cab models can comfortably accommodate three occupants on an asymmetrically-split second row seat. A spring-assisted fold mechanism helps when folding the seats for carrying large or awkward loads.

Defender 90 Station Wagon second row occupants benefit from a pair of individual, full-size, forward-facing rear seats. Providing excellent comfort levels, these seats are also available as a third row option on the 110 Station Wagon. Accessed either through the rear door or by folding the second row seats, they can be easily folded and stowed sideways in the loadspace.



Seat trims include durable all-vinyl and cloth specifications; a half-leather option is also available to add a touch of luxury to the cabin. Three-point safety belts are specified for all seating positions.

Defender's unique vehicle architecture has been retained for 2012. The chassis frame is available in three different wheelbases and in both standard and heavy-duty guise (for even greater load-bearing capabilities). A total of 14 separate body styles - from pick-ups and soft-tops to crew cabs and station wagons - are produced on the mainstream production line. Beyond this, Land Rover's Special Vehicle Operations team offer a range of products from standard drop-side or box-body conversions to bespoke design and build adaptations into ambulances, mobile hydraulic platforms and even airport fire tenders - all of which are covered by Land Rover's extensive warranty.

Barretts Land Rover

Barretts of Ashford – Tel:             0845 164 9784      
Barretts of Canterbury – Tel:             0845 164 9783      

You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter:
Barretts Land Rover: @KentLandRover










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30 May 2011

Being Henry


LAND ROVER TAKES ON THE WORLD OF FILM WITH THE LAUNCH OF ‘BEING HENRY’

Film trailer available to download at www.media.helloevoque.com
Interactive film available to play at www.helloevoque.com/beinghenry
  • Land Rover releases its first ever fully interactive online film starring actor Leo Fitzpatrick from ‘The Wire’
  • Award winning director Nick Gordon directs ‘choose your own adventure’ film about choices to showcase exciting new levels of personalisation for latest Land Rover model, the Range Rover Evoque
  • A fun, lateral and innovative way to talk to consumers about choices, ‘Being Henry’ is the latest offering from the Range Rover Evoque Pulse of the City project
Gaydon, Warwickshire, 5 May 2011 - Today Land Rover will push the boundaries of its traditional customer communication with the latest offering from its Range Rover Evoque Pulse of the City project; an interactive Hollywood inspired film about choices.

Filmed in Los Angeles and unprecedented in scope and creativity, ‘Being Henry’ is a fun, interactive and engaging film that brings to life the unparalleled variety of options available with the Range Rover Evoque.  Just like the car has been developed to stand out from the crowd, the film presents the consumer with a number of unexpected and exhilarating adventures to engage with, inviting them into the urban world of the Pulse of the City.

Based on the original ‘choose your own adventure’ style of storytelling but bringing this concept into the digital age, the film takes the consumer on a wild journey through a city in which they play the role of god and consequently decide the outcome of the stories main character.  With nine different storylines and 32 unique endings the variety of choices and diverse consequences that occur ultimately result in the creation of the consumers ‘subconscious’ perfect Range Rover Evoque.

The story begins with its hero Henry, an everyman-type character who has to make various decisions during his journey that lead him into different realities.   It is made immediately apparent to the consumer that they are in control of how Henry carries out his day and via a voiceover that guides them through the film they are presented with a number of life changing choices.  Will they choose to shoot rats with Granny? Or lead Henry to be kidnapped then tortured with a harpoon gun?

Cleverly, the film takes the choices that the consumer makes on behalf of Henry and translates them seamlessly into their perfect Evoque. Through subtle colour, situational and emotional references the film effectively takes elements of the consumers personality and uses them to present them with their fully personalised car.

Nick Gordon, the film’s director comments ‘I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally & creatively engage rather than be purely driven by technology. As a director I want to explore interactive pieces that are also filmic. Range Rover's commitment to one of the most adventurous collaborations I have ever been part of has been incredible, 'Being Henry' and has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers’.

The Range Rover Evoque offers more personalisation choices than any other Land Rover, with a huge numbers of options in terms of interior packs, body and roof colour combinations, wheels and enhancement accessories, as well as the fact that there are three models (Pure, Dynamic, Prestige) that can come in either Coupe or 5-door versions.

Customers can tailor their Range Rover Evoque with a tempting array of design, trim and technology options, so that each car meets its customer’s own taste and lifestyle.  The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board.

The Range Rover Evoque will go on-sale in September priced from £27,955. For more information please visit your local Land Rover dealership.

Barretts Land Rover

Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter:
Barretts Land Rover: @KentLandRover











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05 May 2011

250,000th Freelander 2.



Land Rover celebrates production of the 250,000th Freelander 2


Land Rover employees at the Company's Halewood manufacturing plant in Merseyside are today celebrating an important milestone achievement - the production of the 250,000th Freelander 2.

Production of the Freelander 2 began in 2007 and today, the plant's 250,000th Freelander 2 will be driven off of the line. Land Rover is also celebrating a growing demand for Halewood's award winning model as retail sales for the popular model are up 22%, year to date (Apr 2010 – Feb 2011) compared with the same 11 month period in 2009/2010.

The 250,000th vehicle is a 2.2 litre TD4 Diesel GS in Fuji White and is destined for a customer who lives in Scotland.

Halewood operations director Richard Else, commented: "This milestone achievement and the increasing sales for Freelander 2 highlights just how important this vehicle is, not just to Halewood but also for the regional and UK economy - around 70% of Freelanders produced at Halewood are exported overseas. I'd like to thank our flexible and highly skilled workforce and congratulate the Halewood team on this superb achievement."

The 2011 Freelander 2 is available with either 2WD or 4WD and a refined 2.2 litre diesel engine offering two power outputs – the 190hp SD4 and the 150hp TD4. With class-leading on and off-road performance, featuring Terrain ResponseTM, a premium cabin, improved fuel economy and an affordable cost of ownership the Freelander 2 is now on-sale available from £21,995 on the road.

Barretts Land Rover


Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter:
Barretts Land Rover: @KentLandRover











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28 March 2011

Range Rover Evoque

Barretts Land Rover News.
News from the Land Rover Dealers in Ashford and Canterbury, Kent.




RANGE ROVER EVOQUE WINS CAR DESIGN OF THE YEAR

The Range Rover Evoque has won best production car in the 2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is the first major international award for the Range Rover Evoque, which is already shaping up to be the most exciting car of 2011.

The Evoque beat competition from the Alfa Romeo Giulietta and the Audi A7 to take top honors by a considerable margin. Significantly, the Car Design of the Year Award represents the opinions of automotive designers, including a number of leading industry Design Directors who sit on the judging panel.

The Award was presented to Gerry McGovern, Land Rover Design Director at the Car Design Night, held on the opening evening of the Geneva Motor Show.

"I am delighted to accept this prestigious award on behalf of the Land Rover Design team. This is a particularly special accolade as it represents recognition from peers in the industry," said McGovern.

Car Design News Editor, Eric Gallina, who presented the Award said: "The Evoque represents the best translation from concept car to production vehicle we have seen in recent times. It's clear to see why it was chosen."

"The Evoque translates the brand identity of Range Rover to a smaller, very relevant product, without becoming retro or derivative," added Joe Simpson, Associate Editor.
To coincide with the Car Design of the Year Award, Land Rover has released a short film showing behind the scenes footage of the Evoque design process. The film gives an insight into the design inspiration for the vehicle, including designers' viewpoints on how the groundbreaking Evoque will create and conquer an entirely new sector of the market.

The film is the first in a series of four, giving an insider’s view of the Evoque development story – from initial design, through rigorous calibration and development processes to final engineering tests. The remaining three films will be released online over the coming months. The first film, which focuses on the design process, can be downloaded at www.media.helloevoque.com

The Car Design of the Year Award comes hot on the heels of several domestic accolades for Evoque including a Design Award from Czech publication 'Auto Design and Styling' and 'Best SUV of 2011' awarded by the Motor Press Editorial Group in Portugal. Earlier this year, The Range Rover Evoque was overwhelmingly voted 'Most Exciting Car of 2011' by users of Whatcar.com in the UK's annual What Car? Awards.

Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter:
Barretts Land Rover: @KentLandRover











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