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07 August 2013

Range Rover highest APEAL score

  • First time a model outside the large premium car segment has ranked highest among all model in the industry
  • Land Rover Brand Ranks 4th
According to J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study, the Land Rover Range Rover achieves the highest APEAL score in its segment and of any model in the industry in 2013, which marks the first time a model outside the large premium car segment has done so. The Land Rover brand ranks 4th overall, an improvement of two placements from 6th in 2012. Land Rover's Range Rover was the award recipient for Large Premium Crossover/SUV in both 2010 and 2011.

"It's a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study," says Kim McCullough, Brand Vice President, Land Rover North America. "This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever."

The lighter and stronger 2013 Range Rover takes luxury and capability to a new level, with greater refinement and enhanced performance and handling on all terrains. As the fourth generation of the Range Rover line, this model was developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago. The new Range Rover was launched last October to acclaim, receiving over 20 awards and accolades globally to date. It is the world's first aluminum unibody SUV, weighing around 700lbs lighter than the outgoing model.

Since going on sale this past December, the fourth generation Range Rover has been received with strong demand across the U.S. Over 6,000 Range Rovers have been sold in the U.S. this year and sales of the model have led to 28 percent year-over-year increase.

The APEAL Study serves as the industry benchmark for new-vehicle appeal, has been completely redesigned for 2013. The study, now in its 18th year, has been updated to better measure the appeal of today's vehicles, particularly with respect to the new technologies and features now being offered. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000-point scale.

The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions. The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.

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Barretts Land Rover Ashford
The Parade,
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Ashford.
TN24 0NT
Tel: 01233 506070
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Broad Oak Road,
Canterbury,
Kent.
CT2 7PQ
Tel: 01227 475475

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24 April 2012

Women’s World Car


Range Rover Evoque Named Women’s World Car Of The Year 2012

  • Range Rover Evoque receives global honour:announced as Supreme Winner of the Women's World Car of the Year 2012
  • Award judged on female-focused criteria: panel of 17 worldwide women motoring writers judge Evoque to be best model with regard to women's car purchasing priorities
  • Further independent acclaim for Evoque's multi-dimensional appeal:dynamic new Range Rover has received more than 110 global awards
The Range Rover Evoque has been named Supreme Winner of the Women's World Car of the Year 2012, as well as the top-ranked model in the luxury car category. This latest success sustains the exceptional acclaim with which Evoque has been greeted around the world, reflected in more than 110 separate honours.

The Women's World Car of the Year is judged by a panel of 17 women motoring writers from around the world. Each vehicle considered for an award is rated according to criteria which reflect issues that are important to women car buyers. These include practical elements, such as safety, the amount of storage space, child-friendliness, environmental performance and value for money, and also elements such as design aesthetics.

Having achieved the highest marks in the luxury car section, the Range Rover Evoque went on to be named their Car of the Year. Although the results have been announced this week, official presentation of the trophy to Land Rover will take place at the Paris Motor Show in September.

Responding to the news of this latest honour, John Edwards, Land Rover Global Brand Director said: "The Women's World Car of the Year title further reflects the great market reach of Evoque. Across the world, women are a customer base in their own right, so it is vital for any manufacturer to ensure their products meet their preferences and requirements.

"As a vehicle designed, engineered and built in Britain, the Range Rover Evoque continues to demonstrate its world-class appeal. We are delighted that as well as the 111 honours it has received for its design, engineering and performance, it has proved just as successful in terms of excellent global sales."

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23 April 2012

Range Rover Evoque Special Edition

  • A collaboration between British fashion designer Victoria Beckham and the Land Rover Design team, led by Gerry McGovern
  • Range Rover Evoque Special Edition four-seat coupé featuring bespoke luxury and sporting details
  • Finest quality materials and craftsmanship
  • First ever Land Rover to feature exclusive hand-finished matt paint
  •  Santorini gloss black detailing contrasts with stealth-like paintwork
  • Unique 20" gloss black forged alloy wheels with rose-gold accents
  • Rose-gold plated grille surround and badging
  • Soft vintage inspired tan semi-aniline leather interior seats with hand-finished feature stitch, semi-aniline leather door inserts, armrests and cubby lid.
  • Exclusive rose-gold plated interior accents
  • Unique and ultra-luxurious mohair floor mats and microsuede headlining
  • New interior trim materials include Grand black lacquers veneers, textured aluminium and soft-feel black paint
  • Bespoke four-piece leather luggage set
  • Hand-sewn leather wallet for owner's manual signed by Victoria Beckham
  • Powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine
  • Four-wheel drive and Land Rover's award-winning Terrain Response® system
  • Limited to a maximum of 200 vehicles worldwide with first vehicles allocated to Chinese customers
  • Range Rover Evoque Special Edition will be hand-finished by  Land Rover's Engineering to Order division (ETO)
  • Indicative pricing is from £79,995 (GBP)

The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover.

Thanks to its unique combination of dramatic design underpinned by the brand's core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand. 

Personalisation has formed a key part of the Range Rover Evoque's appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic - can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 'Designer Choice' interiors.

Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.


Gerry McGovern, Director of Design, Land Rover explains: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.

"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing".

Victoria Beckham said: "I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury.

"For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration."


Design overview

The Special Edition will be built at Halewood manufacturing facility in Liverpool and hand- finished by Land Rover's Engineering to Order division (ETO),

Essential to the design is the high quality hand-finished matt grey paint, with contrasting gloss black finishes on the roof, side, bonnet vents, wheel arches and wheels, giving the overall vehicle a stealth-like quality.

Further underlining the bespoke luxury theme of this vehicle is the use of rose-gold accents on the unique 20" gloss black forged alloy wheels, badging and grille surround limited solely to this Special Edition.

Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The sport design four-seats are finished in a semi-aniline Vintage Tan leather - with a bold, hand-finished 'baseball' stitch detail, chosen by Victoria as a tongue-in-cheek reference to her sporting husband David. The same leather is also used to cover the door inserts, arm rests and central storage box lid.

Continuing the exterior theme is the application of rose-gold to the interior where it can be found on the centre console rotary switches and Drive Select Rotary Shifter.


Other surfaces have been deliberately understated to reflect the exterior through the extensive use of soft feel black paint on the switchgear, a piano black centre console and dark textured machined aluminium.

Ultra-luxurious mohair mats and microsuede headlining heighten the sense of occasion still further. The all-encompassing vision of this car extends to the loadspace which is trimmed in the same quality materials and will come with an exclusive four-piece leather luggage set lined in the same microsuede as the rooflining.

A hand stitched leather wallet, with rose-gold detail containing a guide to the exclusive features of the car is co-branded Range Rover Evoque and signed by Victoria Beckham.

Victoria Beckham explains the approach: "When I first started working with Gerry and the design team, on the Evoque Special Edition I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets, classic cars, movies, personalities and fashion.

"It's the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel."


Land Rover Director of Design, Gerry McGovern said: "Working with Victoria in our design studio at Gaydon certainly created a buzz within the team.  But we quickly recognised our similar design tastes and ambition for this car. For example at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewellery apart from a rose gold, man's watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to this bold, assertive exterior colour scheme.

"Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women, in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally."

The Range Rover Evoque Special Edition with Victoria Beckham is limited to a maximum of 200 vehicles to be sold worldwide. The vehicle is a four-seat coupé, powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine and features four-wheel drive with Land Rover's award-winning Terrain Response system.


Design

Essential to the design, was the development of a hand-finished matt paint that gives the car a, stealth-like appearance and maintains the solidity of the original design.  The colour also serves to highlight the inherent drama of the Evoque's design. The vehicle's carefully crafted proportions come to the fore with the use of a Santorini Black gloss finish on the roof, the sills and wheel arches, which serves to contrast the matt finish bodywork. Gloss black is further used for the bonnet and side vents, Range Rover lettering, lower bodywork finishers, exhaust finishers and fog lamp surrounds. Changes to the materials used in the head and tail lamps darken their appearance in keeping with the overall aesthetic.

Offering a counterpoint to the paint finish the rose gold is applied as 'ingots' to the unique 20" gloss black forged alloy wheels and as a surround for the grille, which features a new horizontal bar design reserved solely for this special edition. The badges on the tailgate and in the side vents feature the Evoque name picked out in rose gold lettering.


Interior

Quintessential British luxury is a hallmark of both the Land Rover and Victoria Beckham brands. This special edition allows that impression to be further heightened through the use of the finest quality materials and craftsmanship, which highlight the already ultra-premium interior ambience of the Evoque.

Unique to this model is the Vintage inspired tan leather in a semi-aniline finish which retains the grain and the softness of the hide for a gentler, more luxurious feel. Used on the Evoque's Sports seat this bold, eye-catching design provides an inviting counterpoint to the exterior and is finished with a hand-finished 'baseball' stitch. The same leather is also used to cover the door inserts, arm rests and central storage box lid.

Ebony soft-feel black paint has been used for all the switchgear while the gloss black exterior touches are mirrored here in the use of a piano black veneer on the centre console, bezels, door handles and air vents. Rose gold is used to subtle effect on the bezels on the centre console that control the heating and ventilation and around the Drive Select Rotary Shifter. Machined aluminium in a dark technical finish is used on the central 'hockey sticks' that frame the centre console.

Victoria Beckham inspired the exclusive and ultra-luxurious floor mats. The designer explained that when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Range Rover's designers replicated this for her by using mohair, usually reserved for luxury clothing, to make the mats. Another soft feel fabric, microsuede has been used for the rooflining.

Bespoke luggage completes the holistic design package that is the Range Rover Evoque Special Edition with Victoria Beckham. This four-piece set is based on the designer's own luggage range, using the same high-quality internal structure and clothed in hand stitched black leather. The set comprises his and hers two wheeled suitcases and wash bags, all of which incorporate the microsuede used for the rooflining and as a finishing touch, the zip pulls are finished in smoked chrome, complimenting the matt grey exterior finish.


Equipment

Enhancing the experience for driver and passengers is the fitment of the highest levels of equipment to enhance the experience for driver and passengers. The 825W audio system is provided by British experts Meridian® and features 17-speakers and state-of-the-art amplifiers to create the company's patented Trifield® surround sound which delivers all-enveloping sound to all four seats.

Driving the Evoque is made effortlessly easy with the myriad functions of the car accessed through the eight-inch touchscreen mounted high in the centre console. This features graphics that give the impression of 3D on-screen buttons, supplemented by hard keys on either side which provide shortcuts to top level menu functions. In markets in which it is available, the central screen also features innovative Dual View technology which allows two different images to be displayed simultaneously so for example the driver can view satellite navigation instructions while the front-seat passenger watches a DVD.


Dynamics

The Range Rover Evoque Special Edition has all the performance, ability and security expected of any Land Rover. The Evoque also features Land Rover's hallmark full-time, four-wheel drive and award-winning Terrain Response® system. This allows swift and straightforward optimisation of the vehicle for different off-road conditions with the driver merely needing to select the appropriate programme depending on whether the car is crossing grass/gravel/snow, mud and ruts, or sand, using the Terrain Response Optimisation Switch.

It is powered by the lightweight, all-aluminium 2.0-litre turbocharged petrol engine producing 240PS and 340Nm of torque delivered to the wheels through a six-speed automatic gearbox with steering wheel mounted paddles for full driver control befitting its position as the most agile Range Rover. Further aiding the driver are two innovative systems, the first is the Surround Camera System which offers a 360-degree view of the car's surroundings. Secondly is Park Assist, which automatically steers the Evoque into a suitable parking space while the driver operates the accelerator and brake.

Optimising it for the best on-road driving experience is an Adaptive Dynamics system which monitors vehicle movements 1,000 times a second to offer the best balance between handling and a controlled, comfortable ride. MagneRide® dampers are filled with a magnetic fluid that allows for infinitely variable damping control.

Nimble responses are heightened still further by the Dynamic option on Terrain Response which ties these systems together to deliver sharper handling and tighter body control for an even more rewarding driving experience. To add a real sense of occasion, automatic colour changes are activated when the driver chooses the Dynamic option, changing the ambient lighting and dials to red.



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Barretts Land Rover


Barretts of Ashford – Tel: 01233 506070

Barretts of Canterbury – Tel: 01227 475475 You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter: Barretts Land Rover: @KentLandRover

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25 August 2011

Upgrades For 2012 Range Rover


Style Changes And Feature Upgrades For 2012 Range Rover
  • Introducing two new option packs - Vogue Silver and Vogue Black
  • New 20" V Spoke Alloy Wheels
  • Gloss Black head and tail lamp back plates
  • Narvik Black front grille surround
  • Body coloured side vent surrounds and door handles
  • ZF 8HP70 8-speed automatic transmission continues to partner 4.4 LR-TDV8
  • Powerful 4.4 LR-TDV8 engine, 313PS, 700Nm torque, EU5
  • LR-V8 Supercharged engine, 510PS, 625Nm torque, EU5
  • LR-V8 naturally aspirated, 375PS, 510Nm torque, EU5
The 2012 Range Rover consolidates its position as the world's most luxurious SUV with a host of style changes and feature upgrades, including new option packs for the Vogue and Autobiography models.

"The Range Rover always has been and remains the definitive, luxury SUV and one whose off-road performance matches its comfort levels and performance. New equipment levels, revised styling and generously specified option packs make it the one to beat in 2012," says John Edwards, Land Rover Global Brand Director.

The Range Rover exterior has been enhanced for 2012 with detail styling changes. Headlamp and tail lamp back plates are now finished in gloss black, while the front grille surround is finished in Narvik Black. Door handles and side vents match the body colour to create a modern, integrated look and new 20" V spoke alloy wheels finished in mid silver sporting a Range Rover branded centre cap, round off the changes to the exterior.

The Grand Black wood veneers on the 2012 Range Rover now have a crisp inlay which reads 'Range Rover'. Autobiography veneers are available in a choice of Burr Maple Prussian Blue, Anthracite Lined Oak or Ash Burl.

The Range Rover Vogue model offers a highly distinctive new look with unique tailgate badging, reflecting the customer's choice of either the Vogue Silver Pack or Vogue Black Pack. Both derivatives include the widely acclaimed Logic 7, 1200W Harman Kardon High Dynamics Audio System, heated and cooled seats for each passenger, and an 8-inch Dual View infotainment screen - allowing the driver to view the navigation display whilst the passenger can relax watching a video.

Additionally, the Vogue Silver Pack offers a Supercharged Design Pack comprising of a bright noble finish to the front grille and side vents.

Customers opting for the Vogue Black Pack will sport the Exterior Design Pack. This includes revised front bumper with fog lamp surrounds, front grille and side vents in Titan finish, revised side sills, rear bumper and stainless steel exhaust finishers.

The Range Rover Autobiography now comes with three new option packs - Prestige, Dynamic and Technology - which can be ordered individually or in combination to offer customers the ultimate in Range Rover luxury.

The Prestige Pack includes extended Autobiography colourways, Grand Black veneers and reclining rear seats; the Dynamic Pack includes the exterior Design Pack with the addition of 20" Shadow Chrome alloy wheels; whilst the Technology Pack comprises Vision Assist, 4-zone air conditioning, the Harmon Kardon Logic 7 1200W audio system and rear seat entertainment.

The Range Rover engine line-up remains unchanged for 2012.

The powerful 4.4 LR-TDV8 - specifically designed for the Range Rover - develops 313PS at 4,000rpm and 700Nm torque at between 1,500rpm and 3,000rpm. With combined fuel consumption of 30.1mpg, this made it one of the most powerful and economical diesels in the world at its introduction in 2011. Combined with the super-efficient ZF 8HP70 8-speed automatic transmission it returns CO2 emissions of just 253g/km.

The Supercharged LR-V8 remains one of the most uncompromisingly powerful and efficient petrol engines in its class, producing 510PS at between 6,000rpm and 6,500rpm with torque of 625Nm from 2500rpm-5500rpm. This immense performance, allows the Supercharged Range Rover to accelerate from 0-60mph in a mere 5.9 seconds.

The naturally aspirated LR-V8 is one of the most refined engines of its type, combining a silky smooth power delivery with unparalleled efficiency. Power output is 375PS at 6,500rpm with torque of 510Nm at 3,500rpm, reaching 60mph from rest in just 7.2 seconds.

All Range Rover engines conform to EU5 emissions regulations.







Barretts Land Rover

Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

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18 August 2011

Best Large SUV


Discovery 4 scoops Best Large SUV award at Auto Express Awards

The new Range Rover Evoque has been declared Car of the Year in theAuto ExpressNew Car Awards. The Evoque was also named Best Compact SUV byBritain's biggest-selling motoring magazine, with the Land Rover Discovery 4 scooping the award for Best Large SUV for the second successive year.

Citing the Evoque's 'mould breaking' looks and driving dynamics as key factors in its success, the magazine also praised its keen pricing: "The Evoque puts the hugely desirable Range Rover brand within the reach of compact executive car buyers for the very first time," saidAuto ExpressActing Editor Graham Hope. "The fact it looks and drives the way it does serves only to underline its premium appeal.

"The winner of theAuto ExpressCar of the Year prize really needs to break the mould - and the Range Rover Evoque does exactly that. You have only to look at its concept car styling to see why the British firm already has a bulging order book for the new baby of its range. Its appeal goes far beyond its distinctive styling."

Land Rover UK Managing Director Colin Green welcomed the recognition: "The first production Evoque was driven off the line at Land Rover's Halewood manufacturing plant inLiverpoolonly last month. To receive an accolade such as this so soon, and from such a respected journal asAuto Express, is a huge boost for the talented and dedicated professionals who have worked so hard and so long to bring the Evoque to market."

Mr. Green is delighted also by the success of the Land Rover Discovery 4: "The Discovery trophy cabinet is already huge, and this second successiveAuto ExpressAward for the latest incarnation of the model underlines its superiority in a highly competitive market segment, and adds to the pride we feel today."

Auto Express says of the award-winning Discovery 4: "The versatile Land Rover has figured on the winners' list at our annual awards for seven successive years, and it's easy to see why. The latest Discovery 4 marries high-class fixtures and fittings with huge dimensions and unrivalled off-road ability. Better still, a revised model with more power and lower emissions is due to hit the showrooms in October."

With a choice of three engines, two body styles, three design themes and a wide range of options and accessories, the new Range Rover Evoque offers customers significant choice across a range of price points. The entry level eD4 Pure 5-Door Range Rover Evoque starts at £27,955 and the top-of-the-range Si4 6 Speed automatic Dynamic coupé with LUX pack is available for £44,320. Offered in both 5-door and Coupé forms, the Evoque goes on-sale next month. More than 18,000 advance orders have been received by Land Rover.

Barretts Land Rover

Barretts of Ashford – Tel:             0845 164 9784      
Barretts of Canterbury – Tel:             0845 164 9783      

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27 May 2011

First assembly plant in India


JAGUAR LAND ROVER INAUGURATES NEW VEHICLE ASSEMBLY PLANT IN PUNE INDIA

Jaguar Land Rover today officially opens its first assembly plant in India. 

The facility at Pune in the Maharashtra region of India, will assemble Land Rover Freelander 2 vehicles supplied in Complete Knock Down (CKD) form from Jaguar Land Rover's Halewood manufacturing plant in Liverpool, UK.

The inauguration ceremony was led by Carl-Peter Forster, Chief Executive Officer and MD of Tata Motors and Dr Ralf Speth, Chief Executive Officer of Jaguar Land Rover.

Mr Carl-Peter Forster, said: "Today marks a significant step in our growth strategy for the Indian market. The opening of this plant demonstrates close co-operation between the parent company Tata Motors and Jaguar Land Rover and we are keen to develop this further."

Dr Ralf Speth, said: "Jaguar Land Rover is delighted to have officially opened our first assembly facility in India. We are excited about the prospect of assembling cars in Pune for the Indian market where we have achieved significant growth since we opened our first showroom in 2009. It is a great time to be expanding our operation in India due to the increasing demand for luxury products and the strength of the Indian economy."

The facility in Pune will be subject to Jaguar Land Rover's mainstream launch quality processes and will be overseen by experienced manufacturing and quality managers who have moved to India from the UK.
The award winning Freelander 2 is available in India in two variants, the TD4 SE Automatic and the SD4 HSE Automatic. The prices start at Rupees 33.89 Lacs (ex-showroom price in Mumbai, pre-octroi).
Jaguar and Land Rover's acclaimed vehicles are well known around the world. Jaguar has become one of the world’s leading producers of beautiful fast cars. Land Rover produces the world's most versatile all-terrain vehicles, combining refined luxury with a true breadth of capability.

The exciting new range of premium luxury vehicles available for the Indian market includes the Jaguar XJ, XF,and XK, the Land Rover Freelander 2, Discovery 4, Range Rover Sport and Range Rover.


Barretts Land Rover


Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783

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06 November 2010

Help for Heroes

Barretts Land Rover News
News from the Land Rover dealers of Ashford and Canterbury, Kent



Land Rover donates the one millionth Range Rover to Help for Heroes

- The one millionth Range Rover has been built at the company's Solihull Plant
- Land Rover employees, enthusiasts and owners celebrate landmark build
- One millionth model to be auctioned for Help for Heroes
- Jeremy Clarkson, Patron of Help for Hero's. receives car on behalf of the charity

London, November 4 - Land Rover is celebrating the production of its one millionth Range Rover by donating the vehicle to Help for Heroes.

The landmark one millionth vehicle, a Range Rover Autobiography in ultimate black, has been built at the Solihull manufacturing plant, where three generations of the Range Rover have been built since June 1970.

Land Rover employees joined Alan Volkaerts, Solihull Manufacturing Director and Land Rover's Managing Director Phil Popham to celebrate the milestone event in Range Rover's fortieth year. The one millionth Range Rover was driven by Phil Popham to London to deliver the car to Help for Heroes. He was followed from Solihull to London by a convoy of heritage Range Rovers, driven by their enthusiastic owners.

The handover took place on the Top Gear Live set at Earls Court in London where Jeremy Clarkson – who is a Help for Heroes patron - took delivery of the one millionth Range Rover on behalf of the charity.

“Land Rover is very proud to support the Help for Heroes charity by donating the one millionth Range Rover. The vehicle will be auctioned later this year and should raise valuable funds for the practical and direct provision of aid for wounded service people and their families,” said Phil Popham, MD Jaguar Land Rover.

“Everyone involved in Land Rover - from the management, to the employees at Solihull, to the original Range Rover team - will be happy we’re able to mark this landmark occasion in such a way after the forty years of producing this iconic vehicle.”

The Range Rover being donated is the highest-specification model currently available, the Range Rover Vogue, valued in excess of £85,000. Estimates suggest it will raise over £100,000 for charity when auctioned later this year.

“We’re delighted that Land Rover has chosen to give Help for Heroes their millionth Range Rover,” said Bryn Parry, CEO and Co-founder of Help for Heroes. “This is a real milestone in their history and so a very special donation, made even more special by knowing the money raised from the car will be able to provide much needed funds to help our wounded heroes on their road to recovery

One of the most significant vehicles in the history of motoring, the Range Rover was the world's first vehicle as good on-road as off-road. It remains Land Rover’s flagship model, peerlessly blending comfort, luxury, design, technology and versatility in one highly-accomplished package.

There have been three generations of Range Rover. The original, now known as the Classic, went on sale in 1970 and continued in production, with numerous upgrades and a multiplicity of variants, for just over 25 years.

The second-generation vehicle, known as the P38a, went on sale in 1994 and was replaced in 2001 by the current model. Further enhancements over the last decade have ensured the Range Rover retains its position as on the world's most complete luxury vehicles.

During 2005, the Range Rover Sport was introduced, adding a sport tourer SUV to the Range Rover line-up, which instantly became a sales success, selling over 300,000 vehicles over the past six years. Next year a third model with join the Range Rover line-up, the all-new Range Rover Evoque.

For footage showing the process from first steel pressing through to the millionth Range Rover coming off the assembly line click here 

Barretts of Ashford – Tel: 0845 164 9784
Barretts of Canterbury – Tel: 0845 164 9783


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