Land Rover have launched #Hibernot to celebrate those who embrace the British winter and the elements of nature that many would happily avoid. The change of seasons provides an ideal opportunity to bring Land Rovers capability to life in an interesting and engaging way.

What is it?

#Hibernot is about embracing winter. It’s a spirit and a way of thinking that turns the perceived negatives of winter into positives.

Who is it for?

The movement is for anyone with a ‘get out there’ spirit. Whether it’s climbing Mount Snowdon or Parliament Hill, #Hibernot is about getting out of the house, getting in the car and taking yourself somewhere fulfilling.

What can it be?

#Hibernot is not just a campaign. It’s a mantra by which to live the winter. It’s more than just advertising. The idea gives Land Rover the opportunity to engage with customers and staff on a level that goes further than cars; it’s about living through our winter by doing brilliant things and to feel proud of it.

To understand #Hibernot more, please click the You tube link to the official #Hibernot video. http://www.youtube.com/watch?v=M7c9yNMu4h8.

By encouraging you to ‘get out there’ and embrace winter we can interact with you on a personal level. I want to know what you would recommend to do this winter, what fulfils you? It could be an activity, a destination where you like to visit or just getting up in the morning to walk the dog. These recommendations will then be sent to Land Rover UK to become part of the #Hibernot Map of things to do this winter.

I would also like to create Barretts very own #Hibernot diary, I want to know what you’re up to this winter. Please let me know and send me photos, this diary will be kept on our social media channels with the aim to inspire people to get outside.  Please email me your #Hibernot recommendations and photos to me at laura.taylor@barrettsgroup.co.uk.

I look forward to hearing from you

Laura Taylor
Group Marketing and Data Coordinator

Barretts Land Rover in Kent

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