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24 April 2012

Women’s World Car


Range Rover Evoque Named Women’s World Car Of The Year 2012

  • Range Rover Evoque receives global honour:announced as Supreme Winner of the Women's World Car of the Year 2012
  • Award judged on female-focused criteria: panel of 17 worldwide women motoring writers judge Evoque to be best model with regard to women's car purchasing priorities
  • Further independent acclaim for Evoque's multi-dimensional appeal:dynamic new Range Rover has received more than 110 global awards
The Range Rover Evoque has been named Supreme Winner of the Women's World Car of the Year 2012, as well as the top-ranked model in the luxury car category. This latest success sustains the exceptional acclaim with which Evoque has been greeted around the world, reflected in more than 110 separate honours.

The Women's World Car of the Year is judged by a panel of 17 women motoring writers from around the world. Each vehicle considered for an award is rated according to criteria which reflect issues that are important to women car buyers. These include practical elements, such as safety, the amount of storage space, child-friendliness, environmental performance and value for money, and also elements such as design aesthetics.

Having achieved the highest marks in the luxury car section, the Range Rover Evoque went on to be named their Car of the Year. Although the results have been announced this week, official presentation of the trophy to Land Rover will take place at the Paris Motor Show in September.

Responding to the news of this latest honour, John Edwards, Land Rover Global Brand Director said: "The Women's World Car of the Year title further reflects the great market reach of Evoque. Across the world, women are a customer base in their own right, so it is vital for any manufacturer to ensure their products meet their preferences and requirements.

"As a vehicle designed, engineered and built in Britain, the Range Rover Evoque continues to demonstrate its world-class appeal. We are delighted that as well as the 111 honours it has received for its design, engineering and performance, it has proved just as successful in terms of excellent global sales."

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23 April 2012

Range Rover Evoque Special Edition

  • A collaboration between British fashion designer Victoria Beckham and the Land Rover Design team, led by Gerry McGovern
  • Range Rover Evoque Special Edition four-seat coupé featuring bespoke luxury and sporting details
  • Finest quality materials and craftsmanship
  • First ever Land Rover to feature exclusive hand-finished matt paint
  •  Santorini gloss black detailing contrasts with stealth-like paintwork
  • Unique 20" gloss black forged alloy wheels with rose-gold accents
  • Rose-gold plated grille surround and badging
  • Soft vintage inspired tan semi-aniline leather interior seats with hand-finished feature stitch, semi-aniline leather door inserts, armrests and cubby lid.
  • Exclusive rose-gold plated interior accents
  • Unique and ultra-luxurious mohair floor mats and microsuede headlining
  • New interior trim materials include Grand black lacquers veneers, textured aluminium and soft-feel black paint
  • Bespoke four-piece leather luggage set
  • Hand-sewn leather wallet for owner's manual signed by Victoria Beckham
  • Powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine
  • Four-wheel drive and Land Rover's award-winning Terrain Response® system
  • Limited to a maximum of 200 vehicles worldwide with first vehicles allocated to Chinese customers
  • Range Rover Evoque Special Edition will be hand-finished by  Land Rover's Engineering to Order division (ETO)
  • Indicative pricing is from £79,995 (GBP)

The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover.

Thanks to its unique combination of dramatic design underpinned by the brand's core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand. 

Personalisation has formed a key part of the Range Rover Evoque's appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic - can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 'Designer Choice' interiors.

Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.


Gerry McGovern, Director of Design, Land Rover explains: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.

"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing".

Victoria Beckham said: "I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury.

"For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration."


Design overview

The Special Edition will be built at Halewood manufacturing facility in Liverpool and hand- finished by Land Rover's Engineering to Order division (ETO),

Essential to the design is the high quality hand-finished matt grey paint, with contrasting gloss black finishes on the roof, side, bonnet vents, wheel arches and wheels, giving the overall vehicle a stealth-like quality.

Further underlining the bespoke luxury theme of this vehicle is the use of rose-gold accents on the unique 20" gloss black forged alloy wheels, badging and grille surround limited solely to this Special Edition.

Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The sport design four-seats are finished in a semi-aniline Vintage Tan leather - with a bold, hand-finished 'baseball' stitch detail, chosen by Victoria as a tongue-in-cheek reference to her sporting husband David. The same leather is also used to cover the door inserts, arm rests and central storage box lid.

Continuing the exterior theme is the application of rose-gold to the interior where it can be found on the centre console rotary switches and Drive Select Rotary Shifter.


Other surfaces have been deliberately understated to reflect the exterior through the extensive use of soft feel black paint on the switchgear, a piano black centre console and dark textured machined aluminium.

Ultra-luxurious mohair mats and microsuede headlining heighten the sense of occasion still further. The all-encompassing vision of this car extends to the loadspace which is trimmed in the same quality materials and will come with an exclusive four-piece leather luggage set lined in the same microsuede as the rooflining.

A hand stitched leather wallet, with rose-gold detail containing a guide to the exclusive features of the car is co-branded Range Rover Evoque and signed by Victoria Beckham.

Victoria Beckham explains the approach: "When I first started working with Gerry and the design team, on the Evoque Special Edition I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets, classic cars, movies, personalities and fashion.

"It's the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel."


Land Rover Director of Design, Gerry McGovern said: "Working with Victoria in our design studio at Gaydon certainly created a buzz within the team.  But we quickly recognised our similar design tastes and ambition for this car. For example at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewellery apart from a rose gold, man's watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to this bold, assertive exterior colour scheme.

"Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women, in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally."

The Range Rover Evoque Special Edition with Victoria Beckham is limited to a maximum of 200 vehicles to be sold worldwide. The vehicle is a four-seat coupé, powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine and features four-wheel drive with Land Rover's award-winning Terrain Response system.


Design

Essential to the design, was the development of a hand-finished matt paint that gives the car a, stealth-like appearance and maintains the solidity of the original design.  The colour also serves to highlight the inherent drama of the Evoque's design. The vehicle's carefully crafted proportions come to the fore with the use of a Santorini Black gloss finish on the roof, the sills and wheel arches, which serves to contrast the matt finish bodywork. Gloss black is further used for the bonnet and side vents, Range Rover lettering, lower bodywork finishers, exhaust finishers and fog lamp surrounds. Changes to the materials used in the head and tail lamps darken their appearance in keeping with the overall aesthetic.

Offering a counterpoint to the paint finish the rose gold is applied as 'ingots' to the unique 20" gloss black forged alloy wheels and as a surround for the grille, which features a new horizontal bar design reserved solely for this special edition. The badges on the tailgate and in the side vents feature the Evoque name picked out in rose gold lettering.


Interior

Quintessential British luxury is a hallmark of both the Land Rover and Victoria Beckham brands. This special edition allows that impression to be further heightened through the use of the finest quality materials and craftsmanship, which highlight the already ultra-premium interior ambience of the Evoque.

Unique to this model is the Vintage inspired tan leather in a semi-aniline finish which retains the grain and the softness of the hide for a gentler, more luxurious feel. Used on the Evoque's Sports seat this bold, eye-catching design provides an inviting counterpoint to the exterior and is finished with a hand-finished 'baseball' stitch. The same leather is also used to cover the door inserts, arm rests and central storage box lid.

Ebony soft-feel black paint has been used for all the switchgear while the gloss black exterior touches are mirrored here in the use of a piano black veneer on the centre console, bezels, door handles and air vents. Rose gold is used to subtle effect on the bezels on the centre console that control the heating and ventilation and around the Drive Select Rotary Shifter. Machined aluminium in a dark technical finish is used on the central 'hockey sticks' that frame the centre console.

Victoria Beckham inspired the exclusive and ultra-luxurious floor mats. The designer explained that when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Range Rover's designers replicated this for her by using mohair, usually reserved for luxury clothing, to make the mats. Another soft feel fabric, microsuede has been used for the rooflining.

Bespoke luggage completes the holistic design package that is the Range Rover Evoque Special Edition with Victoria Beckham. This four-piece set is based on the designer's own luggage range, using the same high-quality internal structure and clothed in hand stitched black leather. The set comprises his and hers two wheeled suitcases and wash bags, all of which incorporate the microsuede used for the rooflining and as a finishing touch, the zip pulls are finished in smoked chrome, complimenting the matt grey exterior finish.


Equipment

Enhancing the experience for driver and passengers is the fitment of the highest levels of equipment to enhance the experience for driver and passengers. The 825W audio system is provided by British experts Meridian® and features 17-speakers and state-of-the-art amplifiers to create the company's patented Trifield® surround sound which delivers all-enveloping sound to all four seats.

Driving the Evoque is made effortlessly easy with the myriad functions of the car accessed through the eight-inch touchscreen mounted high in the centre console. This features graphics that give the impression of 3D on-screen buttons, supplemented by hard keys on either side which provide shortcuts to top level menu functions. In markets in which it is available, the central screen also features innovative Dual View technology which allows two different images to be displayed simultaneously so for example the driver can view satellite navigation instructions while the front-seat passenger watches a DVD.


Dynamics

The Range Rover Evoque Special Edition has all the performance, ability and security expected of any Land Rover. The Evoque also features Land Rover's hallmark full-time, four-wheel drive and award-winning Terrain Response® system. This allows swift and straightforward optimisation of the vehicle for different off-road conditions with the driver merely needing to select the appropriate programme depending on whether the car is crossing grass/gravel/snow, mud and ruts, or sand, using the Terrain Response Optimisation Switch.

It is powered by the lightweight, all-aluminium 2.0-litre turbocharged petrol engine producing 240PS and 340Nm of torque delivered to the wheels through a six-speed automatic gearbox with steering wheel mounted paddles for full driver control befitting its position as the most agile Range Rover. Further aiding the driver are two innovative systems, the first is the Surround Camera System which offers a 360-degree view of the car's surroundings. Secondly is Park Assist, which automatically steers the Evoque into a suitable parking space while the driver operates the accelerator and brake.

Optimising it for the best on-road driving experience is an Adaptive Dynamics system which monitors vehicle movements 1,000 times a second to offer the best balance between handling and a controlled, comfortable ride. MagneRide® dampers are filled with a magnetic fluid that allows for infinitely variable damping control.

Nimble responses are heightened still further by the Dynamic option on Terrain Response which ties these systems together to deliver sharper handling and tighter body control for an even more rewarding driving experience. To add a real sense of occasion, automatic colour changes are activated when the driver chooses the Dynamic option, changing the ambient lighting and dials to red.



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Barretts Land Rover


Barretts of Ashford – Tel: 01233 506070

Barretts of Canterbury – Tel: 01227 475475 You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter: Barretts Land Rover: @KentLandRover

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12 April 2012

25 years in North America


Land Rover celebrated 25 years in North America during the 2012 New York Auto Show in New York City at an exclusive night of luxury, history and design. Georgina Chapman, Co-Founder of Marchesa joined Land Rover to help celebrate this milestone at a VIP celebration where the 1987 Range Rover Classic and 2012 Range Rover Evoque were on display. NFL star Bart Scott and TV personality Kelly Bensimon, were also on hand and shared details of their own Land Rover vehicles.

Loyal customers and media at the event, held at The Park in New York's Chelsea neighborhood, were the first in New York to interact with the new DC100 expedition version. To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use. The DC100 explores possible design directions for the future of the iconic Land Rover Defender.

Earlier in the day consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City's meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.
"The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world," said Kim McCullough, Brand Vice President, Land Rover North America. "With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last."

After being founded in 1948, the iconic Land Rover Range Rover was officially introduced to the United States 25 years ago this year in 1987. The Range Rover created a new automotive market segment: the luxury sport utility. At the time of its launch in 1987, the $30,850 retail price made it the most expensive vehicle of its type. In the past quarter century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story.  That success is defined by loyal customers, a distinct authentic brand and consistent sales success. More than 575,000 Land Rover vehicles have been sold in North America since 1987 establishing the U.S. as the world's largest market for Land Rover's Range Rover SUVs and New York City the largest metro market.
The original Range Rover (colloquially known as the "Range Rover Classic") established a new market segment for dual-purpose vehicles that could go almost anywhere and has been the platform for numerous technological innovations in the industry. Its unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon. Land Rover's latest success story is the launch of the award winning 2012 Range Rover Evoque, the company's lightest and most fuel-efficient SUV ever. The all-new Range Rover Evoque has received over 95 international awards including the 2012 'North American Truck of the Year' and the 2012 Motor Trend 'SUV of the Year'. The award winning Range Rover Evoque is currently sold out and expected to remain on backorder for the remainder of 2012.


Barretts Land Rover

Barretts of Ashford – Tel: 01233 506070

Barretts of Canterbury – Tel: 01227 475475 You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter: Barretts Land Rover: @KentLandRover

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10 April 2012

World Design Car Award


The Range Rover Evoque has been crowned World Design Car of the Year 2012. The announcement was made at the 2012 New York International Auto Show and sees Evoque's awards tally reach more than 100 global accolades.

The award is testament to the Evoque's groundbreaking and unique design and recognises the fact that the dynamic new Range Rover has created a new segment of the market to world-wide acclaim.

Gerry McGovern, Land Rover Design Director said: "We are honoured that the Range Rover Evoque has been names 2012 World Design Car of the Year. This prestigious accolade recognizes the overwhelmingly positive response that we have received to the Evoque's bold and dramatic design. It is a car that truly resonates on an emotional level."

The Evoque was shortlisted from an original 46 nominations and beat off stiff competition from the two other finalists - the Citroen DS5 and the Volkswagen Up!

A design panel of five highly respected world design experts decided on the shortlist, which was then voted on by each of the 66 World Car Jurors. The jurors are all highly respected, top-level automotive journalists and come from 25 separate countries.

One of the five panel expert was Silvia Baruffaldi, Managing Editor of Auto & Design magazine, who said: "True to the concept car it derives from, it is a contemporary automotive design masterpiece. Besides not having equals on the markets, it is able to deliver the Land Rover DNA in a more compact, sporty bodystyle. A premium product without the bad habit of showing off."

The Range Rover Evoque's award winning design is matched by its class-leading performance with dynamic and agile handling across all terrains plus innovative Range Rover technologies, including Terrain Response, dual-view touch screen, surround camera system and an array of personalisation options to suit customer needs.

Evoque awards to date:

1. China Best Car in Class Award, Motor Trend, China
2. Best Production Design, Autodesign and styling magazine, Czech Republic
3. Best Car 2011 SUV category, Motorpress Portugal and Autohoje magazine, Portugal
4. Most Exciting Car for 2011, What Car? Car of the Year Awards, UK
5. Anticipated SUV of the Year, Top 4x4, China
6. The Most Anticipated Import Car of the Year, Sohu Auto, China
7. SHAS most popular imported car, Dragon TV, China
8. Best Car for Urban Young, Elites International Finance News, China
9. Most fashionable car at Auto Shanghai, Beijing Times, China
10. Car Design of the Year award - best production car unveiled in 2010, Car Design News
11. Stunning Design Award, Orient Car, China
12. Auto Express New Car Honours Best Compact 4x4, UK
13. Auto Express New Car Honours Car of the Year 2011, UK
14. Best SUV, Women on Wheels Women's Car of the Year Awards 2011, South Africa
15. The Most Anticipated Luxury Car, Chengdu Business Daily, China
16. Car of the Year Design and Performance, Car China
17. Golden Steering Wheel Award for Best SUV, AutoBild, Austria
18. Fashion Style Award, Sina Auto, China
19. Best Compact SUV, Association of Scottish Motoring Writers, UK
20. Scottish Car of the Year, Association of Scottish Motoring Writers, UK
21. Autonis Design Award - Best New Design, Auto Motor und Sport, Germany
22. Best SUV, Autorevue, Austria
23. SUV of the Year Award 2011, Motor Trend, US
24. Urban Truck of the Year, Decisive Magazine, US
25. Star of the Show, 41st Annual South Florida International Auto Show (Miami), US
26. 2012 Automobile Magazine All-Star Award handover at LA motor show, US
27. Continental Irish Executive/Luxury Car of the Year 2012, Irish Car of the Year Awards
28. Best Luxury Compact Utility Vehicle, ALG Residual Value Awards, US
29. Best Luxury Utility Award, Auto123.com, Canada
30. Indian Import SUV of the Year, CNBC TV and Overdrive Awards, India
31. Car of the Year, Stuff magazine, UK
32. Best SUV 2012, Car & Driver magazine, Brazil
33. SUV of the Year Award 2011, BBC Top Gear Magazine, UK
34. Car of the Year, BBC Top Gear Magazine, UK
35. Import SUV over 30,000 Euro, Autozeitung, Germany
36. Best SUV 2012, Car & Driver magazine, Spain
37. Car of the Year, Stuff magazine, India
38. Auto Style Award, Auto Style Award, US
39. Best Luxury SUV of the Year, National Business Daily, China
40. Best Import Car of the Year, Guangzhou Daily, China
41. Best Import SUV of the Year, Top Gear China
42. Best Import SUV of the Year, Sohu.com, China
43. Best Luxury SUV of the Year, China Business News, China
44. Most Fashionable Import SUV of the Year, Southern Metropolis News, China
45. Most Attractive SUV of 2011, Xinhua News, China
46. Design Trophy, l'Automobile Magazine, France
47. 4x4 Car of 2012, Auto Club Bulgaria
48. Crossover Car of the Year, Bloomberg, US
49. 2012 4x4 of the Year, 4x4 Magazine, UK
50. Car of the Year 2012, Czech Republic
51. Best SUV 2012, Auto Press, Brazil
52. Car of the Year, Independent Online, New Zealand
53. Readers' Choice 2011 - Launch of the year, Carro Online, Brazil
54. Ruedes ESPN Best SUV, US
55. Best Luxury SUV, Middle East Motor Awards
56. 2012 Car of the Year, Hispanic Motor Press Association, US
57. Carro Online Best Car of 2011, Brazil
58. Sunday Times Best Car of 2011, UK
59. Sunday Star Times Best Car of 2011, NZ
60. Drive Car of the Year, Christchurch Press, NZ
61. Import SUV of the Year, NDTV Car & Bike Show, India
62. Car Design of the Year, NDTV Car & Bike Show, India
63. Car of the Year, The Sun, UK
64. SUV of the Year, The Sun, UK
65. Premium 4x4 of the Year, Wheels Magazine, Middle East
66. Best Premium SUV, Evo Middle East
67. Best Cars of 2011, Vroom Girls, US
68. Top Winter Vehicle of the Year, Kelly Blue Book, US
69. Editor's Choice, SUV of the Year, AOL, US
70. Car of the Year 2012, Readers' vote, AROnline, UK
71. Small 4x4 of the Year, 2012 BusinessCar Awards, UK
72. Best of Best Truck 2011 Autoweek, US
73. 2012 Luxury SUV of the Year, Autobytel, US
74. 2012 International Truck of the Year, Road & Travel Magazine, US
75. Car of the Year, Stuff Online, NZ
76. 2011 Car of the Year, Straits Times, Singapore
77. 2012 North American Truck of the Year, US
78. Car of the Year, Scotsman Awards, UK
79. MSN Cars' Readers' Best New Car of 2011 honour, UK
80. Auto Express 2012 New Car Championship - Compact SUV category, UK
81. Auto Illustrierte magazine Best Cars 2012, Switzerland
82. Most outstanding debut vehicle of the year Golden Klaxon Grand Prix, Russia
83. Best Cars 2012 - Off-Road Import winner, Auto Motor Und Sport, Germany
84. La Novità dell'Anno 2012 Quattroroute readers' award, Italy
85. The Golden Steering Wheel 2011, Auto Swiat, Poland
86. Playboy Car of the Year 2011, Poland
87. Crossover SUV of the Year, Abto Poky, Ukraine
88. Design Award 2012, Abto Poky, Ukraine
89. Best SUV & Off-roader Award, Auto Motor Und Sport, China
90. Newcomer of the Year, Off Road Magazine, Germany
91. New Car of the Year, AM Awards, UK
92. Best Cars' in SUV Category, Auto Magazine, Slovenia
93. Off-Road & SUV Category 10th Internet Auto Award, Germany
94. Best SUV, Volante, Portugal
95. Best Car chosen by the public, Autosport, Portugal
96. Premium SUV of the year, Business Standard Motoring Awards, India
97. Best SUV readers award Auto Motor and Sport, Czech Republic
98. It's my business and I'll buy what I want to' award, Business Car Manager, UK
99. Best Car on the Internet, Coches.net, Spain
100. SUV of the year award 2012, Car of the Year 2012, Luxembourg
101. Luxury SUV of the Year, Top Gear Malayalam, India
102. Parkers Cost of Motoring New Car Awards 2012, UK
103. 2012 World Car Design of the Year, US

Barretts Land Rover

Barretts of Ashford – Tel: 01233 506070

Barretts of Canterbury – Tel: 01227 475475

You can keep up with news, stories and events at Barretts Land Rover by following us on Twitter: Barretts Land Rover: @KentLandRover

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